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Keeping you from an early grave

Premium Impact Padding and Gear

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D3O® Impact Technology

Smart foam that hardens on impact

Designed in Utah

Ships from the USA

MIPS® Equipped Helmets

Safety for helmets

25+ Years

Trusted by riders worldwide

Real Riders · Real Crashes

Buy these and save your body — they seriously work.

Vincent M. · V7 Impact Shorts

Hit 64.1 mph on my snowboard and felt safe.

Dan N. · V7 Impact Shorts

It’s like I never even fell. Worked like a charm!

Karl · Zero RF Shorts

Fell on my shoulder on an icy slope and could barely feel a thing.

Kwok · Zero Plus Top

Hands down the best wrist guards ever invented — nasty spills, little to no injury.

Myers · Flexmeter Wrist Guards

Hit a rail and fell — it only hurt a lil. Usually it’s raging pain.

Jose R. · Zero RF Pants

Shop by Collection

Hero / front view: Demon United X V7 D3O A.I. Men's Impact Shorts — front view showing ventilated Lycra/mesh construction and C.B.I.S. strap system

Impact Padded Bottoms

Demon Podium X MIPS® Helmet 710g. Four Certifications| MTB

Helmets and Goggles

Impact Padded Tops

Demon Flexmeter Double Sided Wrist Guards -Integrated with D3O Impact Technology-Sold as Pair

Flexmeter Wrist

Hero / front view: Demon United X V7 D3O A.I. Men's Impact Shorts — front view showing ventilated Lycra/mesh construction and C.B.I.S. strap system

Impact Padded Bottoms

Mountain Biking Athlete

Best-in-Class Tune Kits

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