Two brothers.
One mission. Keep riders off the injury report — and out of an early grave. Everything we've built for 25+ years starts here.
Shred on! #DEMONSAVES
Demon United wasn't dreamed up in a boardroom. It was built by two brothers who grew up riding motorcycles, skiing, snowboarding and BMX in California since the early '80s — chasing powder as snowboarding was being invented around them. We make the gear we wish we'd had on the days we hit the deck.
The Origin Run
Raised on Tahoe snow
Boreal, Kirkwood and Squaw Valley were the home resorts as snowboarding arrived on the scene. Years of riding — and slamming — planted the idea that would become Demon.
A stomp pad, and a company
The brothers joined forces to create Demon Sports, with one goal: make stomp pads for snowboarders. The first product — the Stomplock — pulled double duty as a stomp pad and an anti-theft lock for resort boards.
All-in at the SIA show in Las Vegas
They invested every dollar they had to show the Stomplock at the SIA Snowsports show — knowing that if it didn't sell, it was over. It didn't just sell. It moved 5,000 units in the first year.
One brand. Utah-built. Worn worldwide.
Demon Sports branched into skiing, BMX, mountain biking and every gravity sport in between — moving through Demon International, Demon Snow, Demon Dirt, Demon Optics and Demon Protection along the way. Today, headquartered in Utah, Demon United designs and engineers D3O®-powered products for everything gravity throws at you. Same two brothers. Same mission.
We make great products that keep you from an early grave.